The four building blocks
(1) Answer-first content — lead every page with a short, direct answer AI can lift. (2) Proof — numbers, reviews, and trusted links so AI treats you as credible. (3) Structured data — schema that tells AI exactly what your business is and does. (4) Entity consistency — your name, services, and location identical across your site, Google Business Profile, LinkedIn, and directories, so AI is confident who you are.
